Research on Tech for the Micro-enterprise

Hands-on research on how micro-businesses in emerging economies use technology

I helped Google to research the use of technology in the Peruvian micro-enterprise. Work consisted on performing contextual interviews and subsequent analysis.

 

My role
Director—client relationship management, planning and resources. Hands-on research.

Team
Director, Project Lead, six Researchers, two Translators.

 

 

A textile wholesaler, one of our participants, and his daughter.